Tap into the force that drives innovation and creativity

​I was once asked, “How would you train today’s minds in the workforce to be more creative?” This question impacted me quite heavily as at first, I didn’t have an answer. Could creativity even be a force to be captured through training or is it simply a core characteristic of a select few? In time I realized there are indeed ways to adjust one’s mindset to engage in an endless stream of ideas. 

Here are 5 ideas to help you tap into your creativity:

1. Let go of a fear of failure. There are many times in history where failure has led to major discoveries. Failure for artists is merely a stepping stone through evolution. As the darkness defines the light, failure will define success.

2. Take time to let go of the mind through meditation. Learning to sit in stillness invokes focus. Being present helps to clear your mind of clutter & let in the world through innocent eyes. As a child, we think anything is possible. “I’m going to be an astronaut when I grow up!” In time, our minds are conditioned to create limitations on thoughts & place the world in segregated boxes. In a world, so defined, creativity cannot flow.

3. Ask the right questions. Creativity & innovation can come hand in hand. I often like to ask the simple question ‘How could this be improved?’ ‘How can I move deeper into this idea or expression?’ The proof is in the details. “Art is never finished, only abandoned”~ Leonardo Da Vinci

4. Seek education in your fieldWith a limited skillset, this question may be a shallow hole to explore. With a dedication to advancing in the knowledge of your trade a whole new world of possibility opens. To truly harness this idea I recommend reading books on sharpening your trade for an hour a day. As an artist I find myself digging through information on my mediums of choice, side mediums, business, marketing, communication, etc…

5. Know & Define your goals. The Wright brothers first knew that their goal was to achieve the first powered, sustained, and controlled flight. To achieve this however they had to think creatively. They had to consider the characteristics of materials, form, weight…etc… all of which needed the proper engineering to achieve success. Though not always necessary, defining an initial goal as an artist can be a great platform to begin a piece of work. This doesn’t always mean it will end up the same way we envision of course. That is all a part of the creative process.

One exercise that I like to do is ask…

“What are my values?”

“What would I say if I had 10 minutes to speak to a stadium full of a million people?”

“What emotions do I want to invoke?”

“If I could change the world in one way, what would it be? “

Your answer can now be a platform for expansion into deeper layers of creativity. Next, ask yourself – How can your answer be expressed through form, shape & color? What symbolism can you include? This is where the magic starts….

~ Brian